Zogby/463 Internet Poll: Not Your Parents' Survey

Oct 24, 2007

463 Communications has released the results of its latest Zogby/463 Internet Attitudes Poll. The survey is designed to shed light on how Americans feel about the Internet, online government regulation and, well, an assortment of other things.

Here's a look at some of the key findings, along with a few unusual ones:

  • 29% said that online content should be regulated just like TV content
  • 24% said that the government should institute an online rating system for content, similiar to the movie industry's film ratings
  • 78% of respondents in the 18-24 age group said they have a social networking profile on a site like MySpace or Facebook

Now, this is where it gets weird:

  • 11% of respondents said they'd be willing to safely implant a device that enabled them to use their mind to access the Internet. And most of those willing to take the implant plunge were men...17% compared to 7% of women.
  • About 21% would consider changing their name to something completely different if they were offered $100,000 to do so. Not sure why someone would make that offer, but  that's how many people would take it.
  • When asked to compare the sexiness of the iPhone to that of popular celebrities like Halle Berry or Patrick Dempsey, only 6 percent chose the sleek but inanimate object.

The results are based on an online survey of over 9,700 adults during the week of October 4-7, 2007. The 463 team has more findings, along with links to all of the results on their blog.

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