Google: Putting Its $$ Where Its Principles Are

Nov 30, 2007

In a press release confirming that Google will bid in the upcoming 700 MHz spectrum auction, chairman and CEO Eric Schmidt said "it's important to put our money where our principles are." In this case, that likely means a minimum bid of $4.6 billion.

As Ars Technica explains, that's the reserve price the Federal Communications Commission (FCC) placed on the C block spectrum; as long as the reserve is met, the auction winner will be required to support open access rules on its network that allow any application on any device.

Monday is the deadline for companies who plan to bid in the January 24th auction to file with the FCC . As we learned during a speech earlier this week by AT&T CEO Randall Stephenson, his company will also participate in the auction (I commented about it on IP Democracy as well, and Cynthia Brumfield wrote this post about the 700 MHz auction today).

 

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