MPAA CEO on Protecting IP and ISPs' Role
Dec 4, 2007
Motion Picture Association of America (MPAA) chairman and CEO Dan Glickman was among the speakers at UBS' 35th Annual Global Media & Communications Conference in New York earlier today. He opened his talk by describing that his role as the "chief hired gun" for the film industry requires him to handle challenges whereever they exist. And he made it clear that fighting illegal piracy, both on and off the Web, is at the top of his list of priorities.
According to Glickman, when it comes to protecting the intellectual property rights of its members, MPAA will continue to use a multi-faceted approach that includes technology, education (esp. at universities and colleges), civil and criminal enforcement, and developing new ways to deliver content at reasonable prices. But his money, so to speak, is on technology.
Glickman called technologies that enable digital content filtering and watermarking the "key to determine how successful [the industry is] going to become," and acknowledged MPAA's efforts to work with universities, Internet Service Providers (ISPs) and user-generated content companies to promote their use. Referring to AT&T's plans to incorporate filtering technologies into its network, Glickman said "my prediction is that the ISP community is going to be at the forefront of this in the future because they have everything to lose and nothing to gain by not seeing that the content is being properly protected."
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